Translating product value into performance-driven visuals for a global beauty brand.
Moroccanoil is a globally recognized cosmetics company headquartered in New York City, renowned for revolutionizing the hair care industry with its argan oil-infused products. As one of the leaders in premium haircare, Moroccanoil’s success stems from its commitment to quality and customer trust.
With an increasingly competitive Amazon marketplace, brands like Moroccanoil must go beyond strong product formulations—they need clear, compelling visuals that educate, engage, and convert at a glance. Elvat Agency initiated this project to explore how strategically designed infographic content could elevate the brand’s product listings and drive consumer action.
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Creating visual content with clear goals rooted in customer behavior and brand impact.
Designing with purpose: turning product value into visual clarity.
Audience Research & Competitive Audit – Reviewed Moroccanoil’s current listings and competitor assets to identify areas of improvement and opportunity.
Brand-Aligned Visual Design – Created infographic mockups that respected Moroccanoil’s luxury aesthetic, featuring clean typography, soft tones, and premium composition.
Messaging & Copywriting – Focused on benefit-driven statements and keyword-optimized captions that are easy to digest on both desktop and mobile.
UX-Centered Layouts – Designed with Amazon’s visual hierarchy and mobile experience in mind to ensure clarity and readability across devices.
Applying a real-world process to a conceptual challenge.
Although this was a self-led project, we treated it like a live client collaboration, starting with a structured design process. Our internal team walked through every phase: from creative direction and wireframing to detailed copywriting and layout testing.
We developed various styles of infographics including:
How-to-use visuals
Ingredient highlights
Comparison charts (vs competitors or old formulas)
Benefit callouts & feature icons
This approach ensured every visual told a story, building customer trust before checkout.
Expected impact based on design performance best practices.
(Note: Since this was a conceptual project, actual performance metrics are not available—but benchmarks were used based on Amazon design best practices and visual performance data from similar executions.)
What this project reveals about the power of visual storytelling in e-commerce.
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Connect with us today to start transforming your brand story. We’re passionate about storytelling and digital strategy, blending creative visuals with performance marketing to deliver campaigns that truly work. Whether you’re looking for engaging social media content, impactful video production, or high-converting ad campaigns, our team is here to ensure every piece of content serves your purpose. Fill out the form below or reach out directly, and let’s create something exceptional together.
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