Allabeauties, a brand specializing in tanning and hair care products for women, needed a refreshed brand identity that would resonate with its target audience. While the products were free of parabens, cruelty-free, and suitable for all skin types, the brand lacked a cohesive visual and strategic identity that effectively communicated its values and energy to potential customers.
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Defining clear goals to align brand essence with audience expectations.
Creating a comprehensive brand ecosystem that balances beauty, authenticity, and connection.
Brand Positioning & Identity Design – Created a distinctive visual identity, including a modern logo, color palette, and typography that reflect the brand’s fresh and lively personality.
Content & Messaging – Developed a brand voice that exudes confidence, self-care, and positivity, ensuring consistency across social media, website, and marketing materials.
Digital Presence Enhancement – Implemented a social media strategy focused on storytelling, influencer collaborations, and engaging content to strengthen audience connection.
Product Packaging & Experience – Designed visually appealing packaging that reinforces the brand’s premium, yet accessible, feel.
Converting strategy into outcomes, with a growth-oriented focus on the future.
Elvat Agency and Allabeauties collaborated on a comprehensive brand revamp that went beyond design. We helped establish a distinguishable visual identity that now appears on social media, packaging, and marketing materials. Messaging was infused with emotion and relatability, aligning with the values of the target audience of self-love, confidence, and empowerment.
From influencer-friendly unboxing experiences to Instagram-friendly visuals for posting, all touchpoints were crafted with the aim of making it look like a celebration of beauty. The launch was met with warm reception from new customers as well as long-time ones.
Growth that can be measured, aligned with strategy, and emotionally resonating.
Lessons from a beauty brand’s bold transformation.
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